As a behavior analyst, you are good at collecting data and measuring your clients’ progress to see how well they are doing in different areas, such as language communication, social skills, community skills, independent living skills, etc. But as a BCBA entrepreneur, how do you collect data to measure the progress of your business? How do you know if each of your business functions (marketing, intake, clinical quality, HR, financials, etc.) are performing well? 

KPIs, or Key Performance Indicators, are objective measures that reflect your business performance. As an owner and operator of an ABA therapy company, you should track your business KPIs just like your clients’ progress. By reviewing your business data regularly, you will be able to make data-based decisions to reach your business goals. Here are some examples of KPIs for an ABA business:

Marketing, Referral Development and Intake: 

  • Marketing activities in a period of time such as referral contacts, local events, community engagement, social media posts and engagement, etc.
  • Number of client inquiries in a period of time
  • Conversion rate 
  • Number of new clients per week or per month
  • Number of referrals from your top 10 referral sources 
  • Marketing costs 
  • Cost of acquisition per client
  • Number of days from inquiry to starting treatment (intake days)
  • Number of days spent on each step of the intake process
  • Number of clients in the intake pipeline
  • Customer NPS (Net Promoter Score)

Clinical Quality: 

  • Client outcome measures 
  • Average treatment duration per client 
  • Regular RBT competency measures
  • Treatment integrity 
  • Clinical documentation quality score
  • Parent satisfaction 
  • Quality assurance review scores
  • Incident reports
  • Quality of BCBA supervision measures
  • Utilization of recommended therapy dosage (authorized services)

Financial Performance: 

  • Total number of billable hours per day, week, month
  • Average billable hours per client
  • Billable hours per BCBA, RBT 
  • BCBA and RBT productivity 
  • Total revenue
  • Revenue per client
  • Revenue for each payor 
  • Average billing rate per billable hour
  • Average bill rate per payor
  • Operating expenses
  • Cost per billable hour
  • Expense to revenue ratio
  • Payroll cost to revenue ratio
  • Gross profit margin

Revenue Cycle Management:

  • Claims filed 
  • Percentage of payment received within 30 days, 90 days, and 120 days 
  • Outstanding claims 
  • Internal billing audit score

Human Resource Management: 

  • Turnover rate
  • Retention rate
  • Days to fill open positions
  • Recruiting activities
  • Number of interviews conducted 
  • Number of new hires and terminations 
  • Employee satisfaction 
  • Employee NPS 
  • HR compliance score 

How Can Core Action Consulting Help? 

We’ll show you how to keep your finger on the pulse of your ABA company. Our process begins by developing a deep understanding of your business and customizing a few important KPIs for your leadership team to track and review regularly. Equipped with this data, our consulting experts partner with your team to help you make sound, data-driven business decisions — and ensure your company is thriving just as much as your clients are. 

For more information on how we can serve you, explore our services or schedule a consultation.